July 17th, 2012


Bassnectar live footage - Princess Superstar - My Machine RemixSome of the old timers might remember this footage (some of it taken from ground-breaking Dove commercials) which I used to play during my sets like 4 or 5 years ago. We remixed the footage, and synched it up with an edit I made of Princess Superstar’s song “My Machine” and debuted it at Red Rocks (Thanks to Andy, Michael & Seth!).

For me, it is a commentary on the disingenuousness of the mainstream media, and the psychological poisonousness of advertising and marketing. I remember taking classes on Education & Psychology in college which talked about the importance of “Deconstructing Reality” in reference to analyzing “norms in pop culture” and dissecting them in order to take a critical look at what is going on behind the scenes. Many things are not what they seem, but at the pace of life today, it’s easy to get tricked, or not to notice when we are being brainwashed. I wanted to celebrate a reminder that much of what media/marketing/advertising bombards us with is deceitful, and potentially dangerous if we don’t question it. I hope you enjoy this.

  • nhaha


    • logan

      wow. this post has such a strong message and you posted this? open your eyes!

    • Craig S. Leonard Jr

      Rolled on what? A stone? A coaster? a cigarette? the POLICIA!? the dew? As someone that is also human and cares about your mind and future, please don’t fry your brain (although it is your choice). Theres SO MUCH out there to live for other then substances. You should have something to show from your experience other then just catching a show if you’re gonna be all wild-style and space-faced. Do you like to paint?draw?make music?hum?whistle?yo-yo?devil stick?juggle? Work on your restriction valve until you can flow endlessly onto your medium, use substances for good reasons! Inspire yourself! If listening to his set really blew your mind, imagine how much it blows his mind when hes kickin it sober!

      Love, Craig L.

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  • it is awesome that you incorporate this in your is great content for your magnetic field… when i saw this at red rocks I knew you were getting a strong point across cuz it was kind of disturbing(which is good). it is true a lot of people are really brainwashed by media these days i think everybody should throw out their tv and magz and start a revolution in media….people dont even question WHO broadcasts information and WHAT the sources are..people get fed images of “how they should look, live, and think” which is sad because we should be able to express the TRUTH of events instead of getting a designed and edited idea of what is going on and there should be more real art and creativity in media instead of false images and advertisements

  • I thought this was really cool when you played it at Forecastle. 🙂

  • Adrienne V

    If we stop buying (both psychologically and fiscally) this shit, they won’t have the funds or morale to support their marketing departments.

    I will be your first follower!

  • tyler

    this is perfect. the whole thing.

  • I like when you play this song, heard that from you the year I went out to burningman 2007…………..its been long time since I saw you play! but i still love you mucho.

  • Craig S. Leonard Jr

    So- The media owns this world and things need to change. Although the majority of currently “living” human beings see this, we refuse to address the issue and turn a cold shoulder leaving our future generations at a serious default. I’m so ecstatic that someone with mouth that people will listen to actually stands up for THE RIGHT THING. For someone like Lo’ to put his hands in the dirt and shift it around is a big deal and endlessly inspiring to me. Are you positive you’re not still batman, man? Cause you’re still saving the world, without super powers. Much love, Craig.

    PS- Hey, i summoned that rain for you sat morning at bisco 😉

  • TJEgan

    Is this going to be released?? Take my money!!

  • Love it! Think I remember seeing this when you played at the Belly Up Tavern in Solana Beach back in 2008.

  • Arge

    Ruins the word beauty.. Ads are literally manipulating how people look to an extent where the girl they edit turns out to look like a completely other person who isn’t even a real or existing person? What a shame..

  • Griffin Mulvey-Hudson

    amazing 🙂